Messaging is at the core of advocacy.

What is a primary message? What are key messages? How do I condense a large amount of information into one catch all statement? How do I communicate the same information to different audiences?

“From Knowledge to Action” aids advocates and activists in crafting messages for their advocacy campaigns. By taking you through a step-by-step process of developing primary and key messages by asking yourself the right questions, this guide will help you identify how best to communicate your call to action and advocacy asks to specific stakeholders and target audiences.

View the guide here.

This short guide was created to support a Co-Creation Session at “Thinking Outside The Docs: Non-Health Sector Linkages in Education, Economic Empowerment, Climate Change & Family Planning/Sexual and Reproductive Health”, an Unofficial Side Event held by WHO IBP Network and Share-Net International on 16th July at Women Deliver 2023, Kigali Rwanda.